Introduction

Huawei : The Birth

Huawei is a telecommunication and network equipement service company founded by Ren Zhengfei in the year 1987.

1. The core services provided by the company are
2. providing equipments
3. consulting services manufacturing communication sevices for consumer market. 

 
It has 110,000 employees and most of them are involved in Research and development. It has R&D in China, India , Germany ,Sweden and the United states.


 
In 2010 Huawei had an annual revenue of USD$28  billion.It services 45 of the worlds largest telecommunication giants.Huawei started as a private branch exchange with a total capital of 21,000 yuan.It started its research projects in the year 1990 and made a breakthrough in digital switching in the year 1992 making it the largest telephone switch in China.

It started its international operation in the year 1995 in Bangalore, India. During the later years Huawei started its operation in United states, Sweden , Australia and in Germany as well. In 2010 Huawei was included in the global fortune 500 list of companies.In 2010 Huawei accounts for almost 15.7% of the entire global carrier network infrastructure market.


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Media Focus

News 1 :  


Huawei faced huge obstacles when it entered the Europen market, but now has turned out to be one of the most successful endeavors. It has 30,000 employees out of which 60% where recruited locally gaining it credibility among the European nations. Huawei entered Swedish market by supplying  infrastructure and modems for next-generation mobile communications and 4G for Net4mobility. In 2009 it received "Local Optical Network Innovation" award at the Global Telecoms Business Innovation Awards 2009 for leading  xDSL solutions deployed in the UK.

 Extracts :
         Reference 1
         Reference 2

Analysis : 

We have taken the news that was broadcasted in telecom asia and the video is an extract from YouTube.The news talks about the achievements of Huawei and how they have earned the credibility of the European nations. Huawei being a Chinese company with a military background had to fight for its credibility and its aggressive business tactics. Huawei emerged from a developing nation making it a scary thought for the developed nations.China being a communist country was always looked  upon as a foe than a friend.Huawei broke all those barriers with its eccentric R&D projects and hard work. Huawei has emerged as a Telecom and infrastructure giant making it susceptible to wide media coverage in Southern Asia , European union and the States.Huawei follows aggressive business strategy , thereby they have done efficient usage of media. Huawei has grabbed media attention throughout the years.  The media focuses on Huawei's steady  growth and its pioneering innovations. Media in different parts of the world portray Huawei in different light. For example media in the developed nations showed Huawei in a bad light after its patent infringement and copyright fight with Motorola and Cisco. Security violations in Huawei was another big issue in the western world, but in China Huawei is shown as one of the best company in the world. Since its growth Huawei has learned to manage and co operate with the media thereby using them to their advantage.