Network Target Audience


China has the largest number of internet users in the world, followed by America , Japan and India. China being one of the fastest growing nation in the world, internet usage has grown in the past decade. India with its boom in  Information Technology has increased its internet usage in the following years. America being a developed nation uses internet on a broader basis.



China: 485,000,000 (23.0% ) ; US: 245,000,000 (11.6%) ; India: 100,000,000 (4.7%);Japan: 99,182,000 (4.7%);Brazil: 75,982,000 (3.6%)


Huawei manufactures routers , modems and wireless gateways. The market leaders in networking are Nokia-Siemens, Alcatel-Lucent, Cisco. These are the major competitors for Huawei. Huawei with its cheap priced quality products is trying the sweet the market.

 " Huawei has been expanding rapidly in the international routers market lately, and though not a prime competitor to Cisco, its growing presence does pose a potential threat to Cisco's long-term dominance in routers" -   News [6]. 








 The chart shows the demographic of the total internet users in the world [7].  Internet is mainly used to send/receive emails, followed by searching for information, news, checking the weather, social networking (sites like Linkedln, Facebook, etc.) and go online for fun [8].Huawei targets people in these markets with a wide product portfolio like wireless routers, portable modems etc.

 "Huawei symantec targets U.S networking markets "- Joseph F Kovar CRN 












No comments: