Tuesday, October 4, 2011

Media Focus

News 1 :  


Huawei faced huge obstacles when it entered the Europen market, but now has turned out to be one of the most successful endeavors. It has 30,000 employees out of which 60% where recruited locally gaining it credibility among the European nations. Huawei entered Swedish market by supplying  infrastructure and modems for next-generation mobile communications and 4G for Net4mobility. In 2009 it received "Local Optical Network Innovation" award at the Global Telecoms Business Innovation Awards 2009 for leading  xDSL solutions deployed in the UK.

 Extracts :
         Reference 1
         Reference 2

Analysis : 

We have taken the news that was broadcasted in telecom asia and the video is an extract from YouTube.The news talks about the achievements of Huawei and how they have earned the credibility of the European nations. Huawei being a Chinese company with a military background had to fight for its credibility and its aggressive business tactics. Huawei emerged from a developing nation making it a scary thought for the developed nations.China being a communist country was always looked  upon as a foe than a friend.Huawei broke all those barriers with its eccentric R&D projects and hard work. Huawei has emerged as a Telecom and infrastructure giant making it susceptible to wide media coverage in Southern Asia , European union and the States.Huawei follows aggressive business strategy , thereby they have done efficient usage of media. Huawei has grabbed media attention throughout the years.  The media focuses on Huawei's steady  growth and its pioneering innovations. Media in different parts of the world portray Huawei in different light. For example media in the developed nations showed Huawei in a bad light after its patent infringement and copyright fight with Motorola and Cisco. Security violations in Huawei was another big issue in the western world, but in China Huawei is shown as one of the best company in the world. Since its growth Huawei has learned to manage and co operate with the media thereby using them to their advantage.

3 comments:

Christopher said...

Interesting company you have chosen. Thank you for your Introduction post, made it easier to understand the context. Very nice.

Regarding the "media focus" entry, I think it would have been easier to follow if you would have separated the second part in paragraphs.

It's very interesting that you are highlighting both sides, both the good and bad. However it would be interesting if you could post references to the two media clip examples you have. So that we can understand further what they are actually about.

Nice that you use blogspot so that we get some variation :)

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Mustafa said...

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